The shraddh month is no barrier to watch Indo-Pak clash on big and new screens
cricket enthusiasts during this cricket world cup.
In India, if cricket is a religion, the World Cup is the most celebrated festival.
And thanks to this very festival of cricket that sales, deliveries, and installations of new TVs—especially large-screen models—are reaching all-time highs as the highly anticipated India-Pakistan match draws closer.
With «unprecedented bumper sales during the shraddh period,» companies like Samsung, Xiaomi, Sony, LG, and Panasonic have been having trouble keeping up with demand for «instant installation» and fulfilling orders, TOI reported.
The cricket season coincided with the onset of festivities in India and several companies and online retailers plan to cash in on the cricket fever with early «festive sales» and are now getting substantial returns.
The growing demand for larger screen TVs
Several electronics companies including Samsung, Sony, LG spoke to TOI and said that it is the marquee clash between India and Pakistan that is driving the TV sales especially large screen ones in India.
The sales during this ICC tournament is being compared to that of Dhanteras, perhaps Diwali.
«With the Indian team emerging as a top contender, the excitement knows no bounds as we head into the India-Pakistan clash on Saturday,” says Gireesan Gopi, Business Head (Home Entertainment) at LG India.
“We expect sales on Friday and Saturday to be as high as that on a Dhanteras, especially for the large-screen ones.” “Sales of our 55-inch and above TVs are higher by 2-2.5 times of what we sold in the similar Shraddh period last year,” he added.
Mohandeep Singh, Senior VP for consumer electronics business at Samsung Electronics, finds that there has been a “sellout”, again with an “incredibly
