This Akshaya Tritiya, Indians shift to lightweight jewellery amid high gold prices
Subscribe to enjoy similar stories.Bengaluru: Organized jewellers are pushing lightweight designs, price-lock schemes and new launches amid volatile gold prices ahead of Akshaya Tritiya.The push comes amid sharp volatility in gold prices following the West Asia war, weighing on entry-level demand. Prices have swung widely over the past three months—from a record ₹1.75 lakh per 10gm in January to about ₹1.31 lakh in March, with intermittent rebounds and intraday drops of up to 5%.Akshaya Tritiya, which will be celebrated on Sunday, 19 April, isconsidered auspicious for buying gold.
It is among the jewellery industry’s key sales periods alongside the wedding season and Dhanteras, typically driving footfall across stores.Gold jewellery and related items worth around ₹12,000 crore were sold on Akshaya Tritiya in 2025, according to estimates by the Confederation of All India Traders (CAIT).“Consumers across investment, value and design segments continue to show strong intent to buy this Akshaya Tritiya,” Arun Narayan, chief executive of Titan Co. Ltd’s jewellery division, told Mint.Titan, the country’s largest organized jewellery retailer, last week launched Hues, a coloured gemstone range under its Tanishq brand, targeting young buyers while keeping entry prices accessible.
Read on livemint.com