This Swedish firm has dialled Jio, Vi and Airtel for a richer SMS alternative
NEW DELHI : Sinch AB, a Swedish communications platform service provider, will enable rich communication services (RCS) messaging to users of major Indian telecom companies. After partnering with Vodafone Idea Ltd and Reliance Jio Infocomm Ltd, Sinch has now onboarded Bharti Airtel Ltd as well. Global chief executive Laurinda Pang told Mint in an exclusive interaction that Apple enabling RCS on iPhones has opened up an opportunity for the technology in markets like the US and Europe.
Even in India, a market dominated by Google’s Android mobile operating system, there’s a compelling case for enterprises to use the advanced messaging platform, Pang said. “India has done well with regards to RCS. We can leverage India for the rest of Sinch; there’s plenty we can learn here and that is very tactical," she said.
RCS offers a more advanced messaging experience compared to the traditional short messaging service (SMS), enabling features such as rich media, group chats, and interactive content. Also read | Technology: SMS pings back to life to cut out digital noise While text messages in India have largely been used for app-to-person communication such as one-time-passwords, app-based messaging between users has been dominated by Meta’s WhatsApp, with more than 500 million users in the country. India being its largest market, WhatsApp is also betting big on catering to enterprises by enabling conversation-based commerce or shopping within the messaging app.
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