Thriving in India's Digital Era
Best Professional Courses on CXO
Offering CollegeCourseWebsiteIndian School of BusinessISB Chief Digital OfficerVisitIndian School of BusinessISB Chief Technology OfficerVisitIIM LucknowIIML Chief Marketing Officer ProgrammeVisitThe digital era has transformed how consumers interact with brands. With smartphones, social media and e-commerce platforms at their fingertips, customers expect seamless and personalised experiences across all touchpoints. Indian consumers are now more empowered, informed, and discerning, demanding products and services that cater to their specific needs. Organisations need to be prepared to shift to a customer centric approach, and this can be driven best with digital transformation.
Programs such as the Chief Digital Officer programme, offered by ISB, have been designed to help you take your digital leadership skills to the next level. Although digital change is critical for any organisation today, 70% of digital transformations fall short of their objectives and end up failing. This programme is best suited for senior management professionals who are currently at or to transition to a CXO level position of leadership and in charge of driving digital innovation & transformation in their organisation.
Given the importance of building a customer-centric organisation in the digital era, it has become a dedicated module in the ISB CDO programme.
Here are some of the keys to building a customer-centric organisation in the digital era:
- Embrace customer data: Data is the foundation of a customer-centric organisation. By leveraging big data and analytics, companies can gain valuable insights into consumer behaviours, preferences, and pain points. This data-driven
