Met Gala serves as a branding event for Vogue, it has long accepted sponsorships from the tech giants that have threatened the very survival of legacy media publications.
Amazon founder Jeff Bezos appeared as the ball's honorary chair in 2012. Four years later, when Apple was a Met Gala sponsor, its CEO, Tim Cook, showed up in tux and tails. And Instagram supplied cash in 2022.
The 2024 event is sponsored, in part, by TikTok, the social media goliath whose future looks murkier than that of Condé Nast, the publisher of Vogue, The New Yorker and other magazines, which has laid off employees and shuttered or sold off some of its publications in recent years.
TikTok found itself in jeopardy last month when President Joe Biden signed a bill that gave ByteDance, the Chinese company that owns TikTok, nine months to sell the app or face a ban in the United States. In the wake of that political firestorm, Shou Chew, the 41-year-old TikTok CEO, is expected to join dozens of celebrity guests at the Metropolitan Museum of Art in Manhattan on Monday evening.
He was selected by Anna Wintour as an honorary chair for the benefit, which raises tens of millions of dollars each year for the museum's Costume Institute. Wintour, global editorial director of Condé Nast and