Tim Hortons treats, beverages to be available at doorstep in Mumbai via Zomato from next month
Also read: Zomato rolls out food trends platform for restaurant partners Before its launch, Tim Hortons focused on creating awareness through digital channels, especially social media, to target specific sections of the audience and establish a lifestyle brand persona. Tim Hortons has already introduced nine stores in the National Capital Region (NCR), two in Mumbai, and six in Punjab and has ambitious plans to further expand to Pune and Bengaluru.
With more than 5,300 restaurants worldwide, Tim Hortons has already established 17 stores across five Indian cities. Also read: How Zomato has an edge over Swiggy The coffee brand has been efforts to connect with Indian consumers through various channels, including digital marketing, social media, and word-of-mouth.
They are also adapting their products and marketing strategies to suit the Indian market's preferences. For instance, they have introduced a new local-inspired menu in Mumbai, featuring items like Baida Cigar Rolls and Pinwheel Samosa.
“The idea is to get into a certain geography and go into all the major cities in that geography. If you look at North India as one region, then between Delhi, Noida, Gurugram, and then going into Ludhiana and Patiala, the point is that you go into other cities in a certain geography as well and don’t restrict yourself to Mumbai or Delhi," said Tarun Jain, CEO of the Tim Hortons franchise in India.
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