To boost donations to nonprofits, Damar Hamlin encourages 'Donate Now, Pay Later' service
Damar Hamlin will expand his efforts to promote charitable giving by supporting a company that allows donors to give to nonprofits immediately, while actually paying later
NEW YORK — Damar Hamlin will expand his efforts to promote charitable giving by supporting a company that allows donors to give to nonprofits immediately, while actually paying later — the Buffalo Bills safety's latest move to direct the outpouring of support he received after collapsing on the field during a game in January.
Hamlin announced Wednesday that he will be a brand ambassador for the tech platform B Generous, which says its “Donate Now, Pay Later” service yields much higher average donations — more than $750, compared to the average online donation of $128 collected last year.
“The thing about Damar is that when he does something, he’s not surface level,” said Dominic Kalms, CEO of B Generous. “This is something that actually means something to him.”
As part of the partnership agreement, Hamlin received shares of the company, with the option to buy additional shares. A B Generous investor introduced the company to Hamlin, who became interested in its vision, Kalms said.
“He wakes up every morning and tries to think of how he can have a positive effect on the world,” Kalms said. “That’s been my personal mission my whole life. And as we learned how similar we were in so many aspects, this partnership started to really make sense.”
It takes half an hour to embed a “Donate Now, Pay Later” button into a nonprofit's website, Kalms said, and Hamlin plans to offer it to donors to his nonprofit, the Chasing Ms Foundation. The service is free for donors but charges nonprofits a fee, which ranges from a few percentage points to more than 10%,
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