A recent report from Bajaj Allianz Life Insurance quantifies and highlights the change in these goals over the last few years. The report — Life Goals Preparedness Survey 2023 — covered 839 millennials in the 22-55-year age group in 8 cities.
Key findings on life goals prioritisation
Between 2019 and 2023, there was a 35% increase in the percentage of young people choosing balanced life as a key goal. The survey showed that 85% chose this as a priority in 2023, against 50% in 2019. The pandemic could have played a role in this shift. Health and fitness as a life goal also saw a drastic increase from 33% prioritising it in 2019 to 63% prioritising it in 2023.
Another key goal was travel. As many as 29% stated this as a key goal in 2019; it was a key goal for 55% of the people surveyed in 2023.
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Apart from these goals, the top 10 goals also included financial security for family and education for children.
Not surprisingly, there was a 2X increase from 2019 to 2022 in terms of how social media influenced people’s life goals. Two of the 5 life goals were influenced by social media. The other key influence was from people, family and friends.
Given the importance of financial planning for meeting life goals, over 50% of those surveyed said they needed expert financial advice to meet their life goals. This included advice on higher education, buying of