Tomato puree, frozen veggies are flying off the shelves amid skyrocketing tomato prices

economictimes.indiatimes.com:

tomato prices skyrocket, online grocery delivery firm BigBasket has a suggestion. «Tomato Prices Running High? Cook with Tomato Puree instead! Made with 100% ripe tomatoes,» the company urged on its mobile application. Online grocery delivery firms such as BigBasket, Zepto and Blinkit, along with several offline retailers, are witnessing a surge in demand for tomato puree and frozen vegetables as the prices of fresh produce hit the roof. Demand is so high that retailers are running out of stock and manufacturers are ramping up production. Fresh tomato prices were ruling at Rs 112 per kg in the retail market in Delhi, up from Rs 28 per kg about a month ago. A 200 ml container of puree, equivalent to using about 450 gm of tomatoes, costs Rs 27. A spokesperson for Dabur said that demand for tomato puree brand Hommade has surged and that it's working hard to keep up with it. Mother Dairy, one of the largest players in the puree and frozen vegetables segment, has seen a 300% increase in the demand for tomato puree and 50% increase in that for frozen vegetables at its stores in the last two weeks. «Production has been ramped up for our tomato puree to take care of the surge in demand,» said a spokesperson for Mother Dairy Fruit & Vegetable, which owns the Safal brand of purees and frozen vegetables.

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Quick commerce company Zepto has seen a 120% rise in sales of tomato puree compared with the first week of June.Rains Add to Supply Gaps «Tomato ketchup sales are also 10% higher than in the first week of June,» a company spokesperson said. Prices of fruits and vegetables have shot up due to excessive rain and