Turkish star Yusuf Dikec wants to trademark his viral Olympic shooting stance. What it means
Yusuf Dikec has become a global sensation after his nonchalant stance at the Paris Games went viral, capturing the attention of fans, fellow athletes, and even world's richest person like Elon Musk. This pose, characterized by his non-shooting hand casually tucked into his pocket, has sparked a frenzy of memes, comparisons to fictional spy James Bond, and widespread imitation both within and outside the sporting world.
Recognizing the overwhelming popularity of his stance, Dikec has taken steps to protect his iconic pose by filing for a trademark with the Turkish Patent and Trademark Office. His coach, Erdinc Bilgili, revealed that the move was prompted by several attempts to trademark the pose without Dikec's knowledge or consent. «After being informed of numerous trademark registration initiatives carried out without Yusuf Dikec's knowledge, we submitted an application about a week ago,» Bilgili told AFP, adding that the «other applications have been rejected.»
The decision to trademark the pose is not just about protecting Dikec's intellectual property but also about safeguarding the commercial use of his likeness. The viral nature of his pose has led to the creation of various memorabilia, including T-shirts, mugs, and mobile phone covers, all bearing his image. Turkish news channel TRT Haber reported the widespread sale of such items, further emphasizing the need for trademark protection.
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The Turkish
