Like every other sector, retail saw massive operational transformations in 2021 to recover from the shocks of a global pandemic. Businesses had to rewire their modus operandi to stay afloat amidst an existential crisis. Retailers’ ability to connect with their customers is more critical than ever as consumer habits evolve. Despite large-scale changes, the industry is yet to recover completely and is still looking for ways and means to drive sales.
Agility and adaptability became the mantra in
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