Tyke – Ushering New Era of Startup Investment Opportunity via CSOPs

livemint.com:

India, September 27 2023: Tyke Technologies Private Limited, a pioneering fintech firm that has successfully made Startup Investment accessible to a broader audience through its platform called Tykeinvest.com, has witnessed over 120+ startups embracing its distinctive product called CSOP (Community Subscription Offer Plan), showcasing the increase in industry demand of Startup Investment and adoption of this innovative product by Consumers in India. The growing utilization of CSOP indicates that Tykeinvest, which has pioneered bringing retail investors to the angel investment table, has yet again found the pulse of the consumer and the business.

The rising popularity of the financial product signals that the more retail investors find value in CSOP, the more startups can create value to the Startup Ecosystem. CSOP is a unique contractual arrangement pioneered by Tyke that allows companies to extend community benefits and services to individuals, ranging from product trials to exclusive event access.

This innovative approach fosters community engagement, furthering the country's enterprising culture, boosting stakeholder involvement, and generating revenue for the company, upon which standard GST rates apply. More importantly, the investment option includes a potential ROI for the retail investor via Stock Appreciation Rights (SAR’s).

From an investor's perspective, the rising demand for CSOP can be partially attributed to the appeal of Stock Appreciation Rights (SAR) and other perks that come with CSOP. SARs, granted at a company's discretion, are designed to reward individuals for their contributions to the company's growth trajectory.