Uber's loyalty programme in India may give it a leg up amid increasing competition
Namma Yatri, mobility industry executives and investors said.
OnNovember 27, the company launched its loyalty programme, Uber One, in India, offering monthly and annual plans to users. As part of the programme, Uber is offering up to 10% of the fare as credits to users hailing four-wheelers, three-wheelers and two-wheelers and booking parcel services on its platform. These credits are akin to cashbacks and can be redeemed on future rides.
Globally, as of September 30, Uber One had 25 million subscribers, and according to the company, they spend more than three times compared with non-members.
In India, the company believes it could live up to the global expectations. When asked if the upside of the loyalty programme could be similar in India when compared to the global offering, Uber India’s director of central operations Nitish Bhushan told ET: “We don’t know yet…but we’ve done a lot of user research over the last seven to eight months...to make the programme suited for Indian customers”.
He downplayed rising competition as the reason behind Uber launching the programme in India.
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