UBS starts process of killing off Credit Suisse brand

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UBS has begun the process of killing off Credit Suisse's international brand, replacing signs at the collapsed bank's US headquarters and planning changes in other key offices, according to people familiar with internal discussions.

Article originally published by The Financial Times. Hargreaves Lansdown is not responsible for its content or accuracy and may not share the author's views. News and research are not personal recommendations to deal. All investments can fall in value so you could get back less than you invest.

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11 Aug 2023

The Credit Suisse brand is being phased out globally, though it may be retained in Switzerland if UBS sells its former rival’s domestic business.

The Credit Suisse logos outside the bank’s New York head office on Madison Avenue and in its lobby have been replaced with signs saying: Credit Suisse AG, a UBS Group company.

UBS plans to replace these with its own logo in the coming months, according to three people with knowledge of the plans, doing away with references to an institution that dates back 167 years.

UBS could start a similar process at Credit Suisse’s London head office in Canary Wharf in September, two of the people added.

There is also some doubt about what will happen to the Canary Wharf office. Occupancy at the 21-storey tower is low and heavy cuts to Credit Suisse’s London workforce are