UK consumer confidence even lower than in 2008 financial crisis

theguardian.com:

Fears that Britain is heading for a marked slowdown in consumer spending have intensified as it emerged that the public is gloomier about the economy than when banks were on the brink of collapse during the financial crisis of 2008.

A combination of rocketing energy prices, higher taxes and a surge in the annual inflation rate to its highest level in three decades meant confidence was in freefall, according to the latest monthly snapshot of sentiment.

Labour called on Rishi Sunak to do more to address the cost of living crisis after all five measures of consumer confidence tracked by the polling firm GfK recorded sharp falls in April – a month that saw the raising of the energy price cap and an increase in national insurance contributions.

Abena Oppong-Asare, shadow exchequer secretary to the Treasury, said: “These concerning figures sadly come as no surprise, given families are seeing the double whammy of an enormous Tory tax hike and soaring energy bills. “Collapsing consumer confidence shows how the cost of living crisis is weighing down growth. How many warnings like this does the chancellor need to grasp the seriousness of the cost of living crisis?”

The report found the public more pessimistic about their own finances, the state of the economy and their willingness to spend money on big ticket items such as cars.

The headline consumer confidence index – a combination of the five individual measures – dropped by seven points to -38 in April. A year ago the figure was -15.

Joe Staton, the client strategy director at GfK, said: “The cost crunch is really hitting the pockets of UK consumers and the headline confidence score has dropped to a near historic low.

“The scores looking at the next 12 months for our personal finances