Ukraine's Game4Ukraine Soccer Match Utilizes Metaverse for Fundraising

cryptonews.com:

Besides the real-world event, Game4Ukraine, a charity soccer match announced by Ukrainian President Volodymyr Zelenskyy, will also be played at a virtual stadium for the metaverse visitors - featuring exclusive perks. 

The celebrity match will take place on August 5 at Chelsea’s Stamford Bridge in London.

"This match will be like your Panini sticker album coming to life," said the website, referring to the first company to release a collectable football sticker in the 1960s. 

The match will be screened in the UK, broadcast worldwide, and there will be an "official metaverse watch party," produced by metaverse technology startup Improbable and content provider Global Fan Network (GFN).

The metaverse event, hosted by GFN CEO Robbie Lyle, will start at 5:45 pm BST with an exploration of "a brand new unique stadium." The game will begin in this virtual stadium 15 minutes later.

The event will include a metaverse-exclusive halftime show and "special" interviews.

According to the press release, attendees from all over the world will be able to interact live with each other, the hosts, and the players interviewed.

Improbable CEO Herman Narula stated that "collaborating with an exceptionally talented team, we aim to make meaningful contribution to the cause by granting fans around the globe to also join a show with real interaction and exclusive content."

Only Chrome on a laptop or PC is needed to join. The experience is free and on a first-come, first-served basis.

Meanwhile, Game4Ukraine is also raising funds via the sale of customizable jersey non-fungible token (NFT) artwork through Cheeer, the licensed partner of the match.

President Zelenskyy announced the Game4Ukraine will be held in support of his United24 initiative, to raise