United Airlines rolling out plan that lets passengers in economy class with window seats board first

abcnews.go.com:

United Airlines says that it will start boarding passengers in economy class with window seats first starting next week, a move that will speed up boarding times for flights

United Airlines will start boarding passengers in economy class with window seats first starting next week, a move designed to reduce the time planes spend sitting on the ground.

The airline said in an internal memo that it will implement the plan on Oct. 26. The plan – called WILMA, for window, middle and aisle — was tested at several locations and deemed to shave up to two minutes off boarding time.

Variations of the WILMA approach have existed for many years.

“It spreads people out along the aisle of the airplane so that more people can put their luggage away at the same time. That's the main thing that speeds up the boarding process,” said Jason Steffen, an associate professor of physics at the University of Nevada, Las Vegas, who designed his own boarding model a decade ago.

The change will begin with passengers in the fourth boarding group. Customers in first class and business class will see no change in their routine, and there's also no change for those with priority-boarding privileges, including travelers with disabilities, unaccompanied minors, active-duty military, and families with children who are 2 or under.

Chicago-based United said that when multiple customers are on the same economy reservation, such as families, they will be allowed to board together.

The new policy will be used on domestic flights and some international flights.

Airlines have long searched for the perfect boarding process. Even Orville and Wilbur Wright flipped a coin to see who got the lone seat on their flying machine.

United is making changes now because, it