US-based AIG forms India JV with Creativeland Studios
talent management firm Artist International Group (AIG) has set foot in India through a joint venture (JV), AIG India, with Creativeland Studios to take advantage of the country's burgeoning content creator industry.
Modi 3.0 Live
Modi 3.0 is here! Familiar faces, fresh additions, and the big portfolio puzzle
Modi-fying growth: India plans policy twist for jobs & investment
No place for losers: Modi sends a clear message with Cabinet 3.0
The partnership combines AIG’s extensive network and know-how of the Hollywood industry with Creativeland Studio’s understanding of the Indian market.
The JV, which is in the process of announcing its Indian talent roster, will not only focus on promoting Indian talent globally across artistic disciplines but also represent international and Hollywood talent in the Indian subcontinent.
Led by industry veteran David Unger, AIG's global talent roster includes Michelle Yeoh, Anil Kapoor, Fan Bingbing, Jonathan Rhys Meyers, and Gong Li, among others.
David Unger said India is a treasure trove of talent, with a third of the content coming from the country. «Through this joint venture, we aim to unlock new avenues for Indian artists to showcase their work globally and hope to bring Hollywood and global talents to India, fostering true collaborations.»
Sajan Raj Kurup, founder of Creativeland Studios, said content and talent are geography-agnostic. «Partnering with David and launching AIG India allows us to extend our creative horizons and provide our talent with the global exposure they
