Viacom 18 bags TV and digital rights for Indian cricket team's home matches for 5 years
Viacom18 has won BCCI media rights for Rs 67.8 crore per match h outbidding Sony Pictures Networks India and Disney Star, sources tell Economic Times.
The total value of the deal is Rs 5966 crore, sources added.
The e-auction for the bilateral cricket media rights was held today.
As per the tender released by the BCCI on August 2, the board had set a base price of Rs 20 crore per match for Package A, which comprises the TV rights for the Indian subcontinent.
Package B, which includes global digital rights and the rest of the world TV rights, had a base price of Rs 25 crore per match.
The media rights tender was floated for five years (2023-28), covering 88 matches. At Rs 45 crore per match, the overall base price worked out to Rs 3,960 crore.
While lowering the base price, the BCCI has set a threshold of Rs 60 crore per match, or Rs 5,280 crore for the 88 matches.
