Viral marketing: Giant Barbie doll near Dubai’s Burj Khalifa causes stir on internet, fans call it ‘amazing’; Watch

economictimes.indiatimes.com:

Burger King's pink burger, the doll's popularity is soaring. The 3D advertisement of the Barbie movie in Dubai, despite its delayed release in the United Arab Emirates until August 31, 2023, is creating a significant buzz online. The presence of a giant colossal Barbie doll near the iconic Burj Khalifa has sparked a viral sensation on social media, fueling excitement around the film's release in the country. Eye Studio, a regional creative content agency, has produced a CGI video showcasing a massive Barbie doll, still in her Mattel packaging, positioned next to the iconic Burj Khalifa. The viral video on Instagram showcases the Barbie doll dressed in a strapless striped jumpsuit, white cat-eye sunglasses, and black heels as she elegantly steps out of the packaging. The video has garnered a whopping 3.5 million views on the internet.

Users were quick to express their thoughts on the video, with one commending the Barbie marketing team with a standing ovation. Another user humorously captioned, «She's certainly not looking for Ken,» on Instagram. Praising the marketing efforts, a third user exclaimed, «Best marketing team EVER!» One user found the video intriguing, describing it as «dope and scary at the same time.» Another user simply declared the installation “Amazing”. The long-awaited film «Barbie,» featuring Margot Robbie and Ryan Gosling, is creating a worldwide sensation in theaters. So far, the movie has raked in a total of $472 million globally, with $214 million earned in the USA and $258 million from overseas markets. In India, the film has amassed an impressive 23.45 Crore nett as reported by the producer.

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