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livemint.com / 5 months ago
livemint.com / 5 months ago
livemint.com / 5 months ago
livemint.com / 5 months ago
Want to shop with AI? Here’s how to start
Subscribe to enjoy similar stories. If you’ve been getting into the holiday shopping spirit, you might have already met Amazon’s Rufus or Walmart’s Sparky. Artificial-intelligence chatbots are appearing all over retail websites and apps.
Or maybe you’ve asked ChatGPT a query or two about a particularly hot or hard-to-find item. Shopping with AI is different from doing a traditional Google search. The bots can help you compare thousands of items, predict price drops and personalize recommendations based on your instructions.
AI traffic to U.S. retail sites—measured by shoppers clicking links from third-party platforms like ChatGPT, Claude or Perplexity—is still a tiny fraction of overall shopping traffic, according to Adobe Analytics. However, it rose by 770% year-over-year this November.
Consumers are using these services most for appliances, toys, videogames, electronics and jewelry, Adobe noted. If you’re trying to track down that elusive something or nail that extra special gift, it pays to give AI a try. Here’s how.
For the widest view of shopping options, start with OpenAI’s ChatGPT website or app, or Google’s AI Mode, which now appears as a button in the search window. When browsing items on ChatGPT, you might see a Buy button and an indicator that instant checkout is available inside the chatbot. Etsy, Walmart and others are starting to participate.
In Google’s AI mode, a Track Price button appears next to some items in your search. If you update your Google settings and activate notifications, you can get alerted on any price changes. With some retailers, including Wayfair and Chewy, you can opt for Google to buy the item for you using Google Pay.
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