Warner Music India enters live entertainment with investment in SkillBox
Subscribe to enjoy similar stories. Mumbai: Warner Music India, part of global entertainment powerhouse Warner Music Group, has made a strategic minority investment in SkillBox, the country’s third-largest ticketing and live entertainment company after BookMyShow and Insider. This move marks Warner Music India’s entry into live entertainment business, strengthening its portfolio and expanding opportunities for its artiste roster.
The details of the transaction were not disclosed by the two companies. Founded by Anmol Kukreja and Sandip Ranjhan, with Roydon Bangera and Amarjeet Singha joining as co-founders, SkillBox has grown from a ticketing platform into a full-suite live entertainment company. Its offerings span ticketing, live brand solutions, and live tech services like SkillBox Pay.
SkillBox is known for hosting international concerts, including the Jacob Collier India Tour, the Steve Vai India Tour, and the Ben Howard Tour. It has also been instrumental in organising domestic successes, such as DIVINE’s post-pandemic first two shows, Hanumankind’s two-city tour after Big Dawgs, and the Karnivool India Tour. With a focus on curating niche, community-led events, SkillBox has built intellectual properties like Bloomverse, K-Wave, and Lemonade.
In a statement jointly issued by the two companies, Jay Mehta, managing director, Warner Music India & SAARC, highlighted the strategic significance of this investment. “Investing in SkillBox blends perfectly with Warner Music India's aim of being an artiste-first, fan-first company. SkillBox’s innovative approach to live entertainment aligns exactly with our vision of providing comprehensive services to artistes," he said.
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