TIPS Music inks direct partnership with TikTok
TIPS Music, one of India’s leading music labels with an expansive catalogue of over 31,000 songs, has inked a direct, strategic partnership to promote its music library on TikTok.
This partnership will enable music fans, Non-Resident Indians (NRIs) and expatriates, to access and engage with TIPS Music’s rich and diverse music collection on the popular short-form video platform.
The agreement between TIPS Music and TikTok aims to meet the increasing demand for Indian music among global audiences.
The collaboration ensures TikTok users across multiple regions will have seamless access to the wide range of TIPS Music’s library, featuring genres from Bollywood classics to regional language hits, strengthening the existing cultural connection and expression through music.
TIPS Music MD Kumar Taurani stated, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of TIPS Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music.”
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