Watch: Apple's first Macintosh ad starring Samir Soni goes viral. Nostalgic fans say 'technology has come a long way'
iPhone 16 series, a blast from the past has captured the internet’s attention. A rare 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni has resurfaced online and quickly gone viral, sparking a wave of nostalgia among tech enthusiasts and fans of vintage advertising.
A Glimpse Back in Time
Shared on Instagram by the account TV1 INDIA, the ad has racked up over 8 lakh views. Set in a typical corporate office, the commercial shows a senior official from the head office asking a young Samir Soni to run a Windows disk on his PC. Calm and composed, Soni’s character confidently hands over his Apple Macintosh, demonstrating its compatibility with Windows software. The ad concludes with the tagline, “Does more, costs less, it’s that simple”—a bold statement from Apple during the 1990s.
The simplicity and subtle humor of the ad resonate with viewers across generations, reminding many of a time when Apple positioned itself as an affordable and innovative alternative to competitors.
Social Media Reactions
The viral clip has ignited a lively discussion on social media. Many users have taken to the comments section to share their thoughts. Armaan Shahid humorously observed, “Does more, costs less was the tagline previously; now it should be ‘costs more, does less!’” Akshay Sharma was surprised by the pricing strategy, commenting, “Costs less?? I had no idea they were competing on prices back then!”
Comparisons between past and present advertising styles have also emerged. Harish Sharma reflected,
