Qcomm a hit, FMCG firms dress up to ace screen test
Consumer goods makers are sharpening their focus on packaging for daily essentials and groceries as “on-screen looks” gain prominence for enticing consumers on quick commerce platforms, executives said.
These companies are overhauling packaging for a wide array of products spanning impulse items such as cookies and juices, and staples such as rice and edible oil, the executives said.
“We are finding that packaging that seeks and draws attention is making a huge difference to quick commerce sales for on-screen browsing by consumers,” said Mayank Shah, vice president of Parle Products, which makes bakery products, biscuits and salty snacks. Parle has introduced ecommerce specific packs for its biscuit brands Milano and Hide & Seek.
“Vibrant or relevant packaging and design are playing a vital role and we’re seeing higher traction the moment we put out such packs,” Shah said.
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