We are still humble, are willing to learn and be customer centric: Skoda Auto CEO
growth strategy and gives the Czech firm a competitive advantage for its international expansion plans. The company’s development and manufacturing base in Pune is a springboard into Asean and Middle East.
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In an interaction with a group of reporters from India who visited Prague, Zellmer speaks about the criticality of India as a market--- its hits and misses in the last two decades and the sub-compact SUV which the Boleslav-based firm plans to launch. He also touches upon the hunt for a partner in India as it seeks to finalise its next phase of investment. Edited excerpts…
On the importance of India as a market
Skoda is very strong in Europe and China is a place we are fading out. Outside Europe, our most important adventure is India. This is the place to be in going forward. The growth potential, the cultural fit and the investment done by your government makes it a fitting case to enhance focus on India. In business, it's wise to not stand on just one leg. In our case it's Europe, but if it gets a little shaky, it must stand on two. The second leg for us is India. We started this journey long ago, but we got serious after we introduced the Kushaq and Salvia under 2.O. Made mainly for India by Indian engineers, produced in India for India, in two years since the introduction of these models, Skoda has sold over 100,000 cars in India. We have never done that.
India
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