PM Vishwakarma Scheme encompasses various primary goals focused on providing support and empowerment to artisans and craftspeople in India. Here are some of the pivotal objectives: Skill and knowledge enhancement: The initiative encourages skill development by organizing training programs and workshops. This enables artisans to enhance their traditional skills, acquire new techniques, and produce improved products.
This proactive approach ensures their market relevance and enables them to adapt to evolving demands. Enhancing quality and productivity: The initiative strives to enhance the quality and productivity of artisans’ work by granting them access to modern tools and equipment. This not only makes their products more appealing to buyers but also has the potential to boost their income.
Enabling financial access: The scheme facilitates access to collateral-free loans and other financial support mechanisms, enabling artisans to overcome a significant barrier to expanding their businesses. This empowers them to invest in raw materials, tools, and marketing, fostering further growth. Promoting digital integration: The initiative provides incentives for digital transactions, to enhance financial literacy and inclusion among artisans.
Additionally, this encourages the establishment of a digital presence for their businesses, expanding market reach and visibility. Enhancing market connections: Through branding, utilization of e-commerce platforms, and participation in trade fairs, the initiative seeks to fortify market linkages, connecting artisans directly with both domestic and international markets. This strategy opens up fresh sales channels, consequently improving their earning potential.
Read more on livemint.com