grassroots protest aimed at challenging rising prices, corporate greed, and major companies' rollback of diversity, equity, and inclusion (DEI) initiatives, as per reports.
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Organized by John Schwarz, the movement encourages Americans to refrain from purchasing goods from major retailers for an entire day, reported Yahoo News.
The initiative, led by Schwarz’s organization, People’s Union USA, seeks to mobilize people against what the group sees as systemic issues of corruption and corporate greed, as per the report. Founded by Schwarz, the group describes itself as a “grassroots movement dedicated to economic resistance, government accountability, and corporate reform.”
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Schwarz, who goes by the social media handle «TheOneCalledJai», claimed the blackout is about giving Americans a voice against corporate practices that have driven up living costs, as per the report. In an Instagram video, Schwarz said: “For our entire lives, they have told us we have no choice, that this is just how things are, that we have to accept these insane prices, the corporate greed, the billionaire tax breaks, all while we struggle just to get by,” as quoted by Yahoo News. He emphasized in his video that «For one day, we are going to finally turn the tables,» as quoted in the report.
According to Yahoo News, the economic boycott has