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What’s better than customer loyalty? Community loyalty.

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Disclaimer: The text below is an advertorial article that is not part of  editorial content. Lots of businesses know how to win loyal customers.

But relatively few know how to build something significantly more valuable — loyal communities. A loyal customer is more likely to see their relationship with you as transactional, and by nature, interact with you as an individual buyer.

In contrast, a loyal community is comprised of people who have an emotional connection to what you do. And crucially, they act together — mutually influencing engagement and conversations around your brand.If you want to grow a dedicated community, you need the right kind of loyalty program.

The problem is, most traditional loyalty programs aren’t up to the task — typically because they don’t reward individual behaviour or engage customers beyond transactional relationships.

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