Where do women in top Indian cities mostly invest their money? It’s not gold or property!

financialexpress.com:

Investment preferences of women living in top 30 cities of India have changed over the past few years, with more and more women investors embracing new investment ways like mutual funds, stocks and even startups, according to a report.

Uncovering an intriguing geographical distinction in investment choices, Axis Mutual Fund in its report has said that women in B30 cities (beyond the top 30) show a preference for traditional investments such as fixed deposits and gold, apart from mutual funds. Conversely, their counterparts in T30 cities (beyond the top 30) are embracing newer investment avenues like mutual funds, stocks, and even startups, it said.

“This highlights a nuanced understanding of investment options among women across diverse demographics,” said the report by Axis Mutual Fund, one of the fastest growing fund houses in India. The MF house analysed data from over 1 crore existing Axis Mutual Fund customers and conducted a nationwide survey, to unveil an interesting study titled “Women Investment Behaviour Report 2024”.

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The findings of the study indicate that nearly 72% of women investors now make independent investment decisions. The report further highlights the proactive approach undertaken by women investors to achieve financial autonomy and growth, underscoring their commitment to long-term investing.

Addressing the significance of the study, B Gopkumar, MD & CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy. Our research into the investment patterns of Axis MF investors reveal that women