

Why Kilian Paris wants to seduce India's perfume buyers
Subscribe to enjoy similar stories. Whether you wish to smell like Rihanna or find your own fragrance stamp, Kilian Hennessy of the cult fragrance label Kilian Paris is here to help you smell good. The brand launched in India last year with ELCA Cosmetics.
According to Rohan Vaziralli, general Manager, ELCA Cosmetics, the Indian consumer is looking for individuality in perfumes—giving Kilian Paris, known for its unisex perfumes, ample opportunity in the market. “The boundaries between his and her perfumes are blurred, it’s very unisex today. And they are looking for more brands, as they discover them as they travel.
Angels’ Share, a unisex perfume, and Good Girl Gone Bad have sold the most since our launch. And surprisingly, the consumer ratio is close to 50-50, it’s encouraging to see men and women in the luxury fragrance industry, which is growing at a 40 per cent CAGR," says Vaziralli. In an interview with Lounge, Hennessy talks about his love for India's sandalwood, and the process of creating a perfume.
Edited excerpts: I usually have too many ideas and I have to narrow them down to what I feel and believe in. I am not always successful in creating what I had in mind. An artist I love the most is Gustav Klimt, I was reading about his creative process and he used only gold leaf, black and white in the early stages.
I thought, ‘Can I create a scent that smells like gold, black and white for me?’ Pepper, patchouli and vanilla are ingredients that for me correspond to the same creative process as Klimt for his portrait of Adele Bloch-Bauer. Luckily that give birth to Woman in Gold. For Good Girl Gone Bad (tuberose from India is the star ingredient in this fragrance), Eve was the symbol of femininity for me, so I wanted
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