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Why Primark’s American dream won’t be as ill-fated as Tesco’s
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The US is the graveyard of UK retailers, runs ancient retailing wisdom that was reinforced when Tesco fell flat on its face, and lost the thick end of $2bn, by backing a venture called Fresh & Easy a decade ago.
Primark, AB Foods’ discount clothes retailer, is actually Irish, so won’t count towards the tally even if its new US push fails. But there are at least a couple of reasons why this stateside adventure, which will take store numbers from 13 to 60 over five years, looks a more credible
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