Why was SEVENTEEN’s teaser for upcoming album deleted? Here’s everything you may want to know

economictimes.indiatimes.com:

SEVENTEEN, the popular K-pop group, is gearing up for their 11th mini album release titled "SEVENTEENTH HEAVEN" on October 23. However, a recent teaser release stirred some controversy, leading to its deletion.

Here's what happened:

SEVENTEEN, known for their impressive music and performances, is preparing for the release of their 11th mini album, «SEVENTEENTH HEAVEN,» scheduled for October 23. This highly anticipated comeback follows their successful release in April 2023, which garnered immense popularity and sales.

SEVENTEENTH HEAVEN Teaser Deletion

On September 24, SEVENTEEN unveiled a series of teasers as part of their «SVT RIGHT HERE» promotional campaign.

These teasers featured various picturesque cities, including Paris and New York, with a unique touch — hundreds of balloon chamomile flowers adorned iconic locations like Times Square and the Eiffel Tower. The teaser also incorporated these balloons into the album art.

While the first two teasers were well-received, the third teaser set in Beijing, featuring the Great Wall of China, sparked controversy.

Many Chinese fans expressed concerns that the teaser was disrespectful. In response to these valid concerns, SEVENTEEN's team promptly removed the Beijing teaser from all their social media platforms.

PLEDIS Entertainment's Apology

Addressing the situation, PLEDIS Entertainment, SEVENTEEN's management agency, issued an apology on September 24.

In their statement, they expressed regret for using the Great Wall of China as a backdrop for the promotional content, acknowledging that it failed to show proper respect for Chinese history and heritage. PLEDIS Entertainment also apologized for any discomfort caused to fans and pledged to exercise greater care in the future,