
Why Wow! Momo’s packaged foods are emerging as a second growth engine
Wow! Momo Foods Pvt. Ltd, the Tiger Global-backed quick-service restaurant chain, is turning packaged foods into a major revenue driver.
The 800-outlet chain eyes ₹850 crore in revenue for FY26, driven by the FMCG business, a pivot which is sending the firm into everything from frozen momos and cup noodles to frozen coconut and kulfi.However, the shift comes as delivery costs and heavy discounts squeeze margins at its brick-and-mortar stores. The 14-16% margins on delivery eroded due to high commissions, discounting, deals and marketing compared to pre-covid times.Though digital orders hit 40% of sales, the firm is targeting higher-margin retail and exports to West Asia to boost profits and offset rising delivery costs.Still, cofounder and CEO of Wow Momo, Sagar Daryani, has delayed the firm’s IPO by two years due to market volatility, prioritizing a ₹1,200 crore revenue goal by 2027 instead.
In FY28, its turnover will be ₹1,100-1,400 crore, he said.The QSR-to-FMCG company is growing 100% year-on-year on the back of improved unit economics across quick commerce, modern retail, general trade, and exports, he said.“We realised people want our momos at home as much as in stores. Our FMCG business is likely to equal our quick service restaurant segment within the next decade," he added, speaking to Mint.He said there has been a deliberate effort to make FMCG a second growth pillar rather than just an extension of the kitchen.
The business is now contributing around ₹100 crore in annual recurring revenue (ARR). Of its ₹850 crore target revenue, FMCG will contribute 12-15% this fiscal.The packaged foods arm, he added, is rapidly expanding its reach, now present in 6,000 retail points nationwide, while exports to West Asia,
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