

Why people who listen to podcasts are suddenly feeling left out
Subscribe to enjoy similar stories.Jordan Blair was behind the wheel when she realized she had picked the wrong podcast to listen to.“Today, we’re touching down in the ’70s to talk about Chippendales. Not these guys. Theeeese guys, whose name strangely comes from…this guy,” Harvey Guillén, the host of “Killer Stories,” said in the episode’s intro.“Who? What?” Blair recalled thinking.
Then she remembered: “Killer Stories” had begun offering a video version as part of a rebrand.“When I realized that there was not going to be any context given, I was a little annoyed,” said Blair, a 35-year-old from Idaho. “I had to find something else to listen to.”The podcasting industry has been embracing video at a breathless pace, to a degree where audio-only shows are becoming the exception rather than the norm. YouTube is now the nation’s largest podcasting platform.
Spotify and Apple Podcasts have enabled video in their feeds. Netflix is adding dozens of established podcasts to its streaming-video lineup.The shift is eliciting strong opinions from longtime listeners. While some say video is boosting podcasts’ appeal and making shows easier to discover on social media, others can’t help but feel that their beloved medium is neglecting them as it caters to another audience.
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