Why you shouldn’t buy an iPhone this summer. All the reasons, from A to I.
Things you can’t easily silence: • A blaring car alarm • A bird outside your window at 5 a.m. • A certain tech columnist telling you not to buy an iPhone once summer arrives Look, I wouldn’t have to keep repeating my iPhone No-Buy Rule™ if everyone just listened to me—or if Apple didn’t keep giving us reasons to hold off. And this year, the company gave us a big one.
Apple Intelligence, the company’s just-announced artificial-intelligence software, requires brand spankin’ new hardware. When the features start to roll out this fall, you’ll need an iPhone 15 Pro or 15 Pro Max—or, presumably, any of the new iPhone 16 models due in September. As for iPads and Macs, they must have an M chip.
AI is going to change how we shop for Apple products, and tech in general. (See Microsoft’s recent Copilot+ laptops, too.) I get it. Some of you don’t give an app about an AI phone.
There are other reasons to be cautious when summer Apple picking. Apple Watch and AirPod announcements often come in the fall, too. An Apple spokesman declined to comment about any future products.
“Lady, I’ll buy when I want to buy." That’s how some have replied to this column in years past. Live your life, but you’ll miss out on the two S’s: savings and software. Apple typically drops the price on older models in the fall and the trade-in deals go bananas.
And waiting a couple of months for the latest model often means you get the benefit of software updates for an additional year or more. Not all Apple products are on my no-buy list, though. Here’s the rundown.
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