Will Mahindra 3XO manage to beat Maruti Brezza and Tata Nexon? Hormazd Sorabjee answers

economictimes.indiatimes.com:

Hormazd Sorabjee, Editor, Autocar India, says Nexon is the mainstay of the Tata range. It is their number one seller and Tata Motors will do a lot to guard its stuff. So, I am sure we will see a lot of action in terms of, might even be pricing going forward. The Maruti offering s almost like a bare car compared to the 3XO; yet it sells in a lot of numbers and that tells us that things like service and reliability turn out to be a key factor.

There is a lot of buzz around the Mahindra launch. There are a lot of headlines talking about how the bookings have been in a matter of 60 minutes, in a matter of a day, etc. But what is the reality? I am sure you have tried and tested this one. Is it really that people would be lining up for this one?
Hormazd Sorabjee: They have come out all guns blazing with this 3XO. It was sort of like a do or die for them because this is one segment they have not been competitive in at all and they really want to grab market share. They have genuinely wowed the market with a product that is very high on features, has got a lot of tech on it and at a very good price.

Unlock Leadership Excellence with a Range of CXO Courses

From what I understand, all the bells and whistles features have really wowed customers and they have come to the showrooms. But, this is a long-term game. At the end of the day, you have