Will Trump's return lead to a new wave of bestselling books?

abcnews.go.com:

Donald Trump is coming back to the White House, but don't expect another “Fire and Fury,” or much fire and fury in book publishing in general

NEW YORK — As she anticipates her estranged uncle's return to the White House, Mary Trump isn't expecting any future book to catch on like such first-term tell-alls as Michael Wolff's million-selling “Fire and Fury” or her own blockbuster, “Too Much and Never Enough.”

“What else is there to learn?” she says. “And for people who don't know, the books have been written. It's all really out in the open now.”

For publishers, Donald Trump's presidential years were a time of extraordinary sales in political books, helped in part by Trump's legal threats and angered tweets. According to Circana, which tracks around 85% of the hardcover and paperback market, the genre's sales nearly doubled from 2015 to 2020, from around 5 million copies to around 10 million.

Besides books by Wolff and Trump, other bestsellers included former FBI Director James Comey's “A Higher Loyalty,” former national security adviser John Bolton's “The Room Where it Happened” and Bob Woodward's “Fear.” Meanwhile, sales for dystopian fiction also jumped, led by Margaret Atwood's “A Handmaid's Tale,” which was adapted into an award-winning Hulu series.

But interest has dropped back to 2015 levels since Trump left office, according to Circana, and publishers doubt it will again peak so highly. Readers not only showed little interest in books by or about President Joe Biden and his family — they even seemed less excited about Trump-related releases. Mary Trump's “Who Could Ever Love You” and Woodward's “War” were both popular this fall, but neither has matched the sales of their books written during the first Trump