Wonder how Apple's 'Scary Fast' event was shot? The magic lies in iPhone 15 Pro Max
iMac and MacBook Pro was unveiled, was entirely shot on an iPhone 15 Pro Max.
This Halloween-themed presentation not only showcased groundbreaking technology but also marked a significant shift in how major events can be captured.
At the end of the event, Apple CEO Tim Cook expressed gratitude to the audience, and a message flashed on the screen, proudly stating, «This event was shot on iPhone and edited on Mac,» accompanied by a disclaimer specifying that «All presenters, locations, and drone footage were shot using an iPhone 15 Pro Max.»
While iPhones have long been recognised for their exceptional camera quality, this marks the first instance where Apple exclusively relied on the iPhone to capture an entire event.
Professional Quality, Smartphone Convenience
The decision to utilise the iPhone 15 Pro Max highlighted the company's belief in the device's advanced features, pushing the boundaries of what smartphones are capable of in the field of professional content creation.
This move is not merely a marketing stunt but an example of the iPhone 15 Pro Max's remarkable video recording capabilities.
The device, part of Apple's latest smartphone line-up, offers significant enhancements, such as the ability to record in ProRes Log at 60 frames per second, support for the Academy Color Encoding System, and a 5x optical zoom advantage.
These features, combined with the phone's stunning colour rendering and exceptional lighting, created a visually impressive presentation.
Implications For The Industry
Apple's choice to exclusively use the iPhone for this event is in line with the growing trend among professional video creators, who increasingly recognise the iPhone as a viable alternative to dedicated capture hardware.
