World Cup could fetch ad revenue of Rs 2000-Rs 2500 crores: Karan Taurani
«So, we are going to see huge consumption numbers on the digital platform which is why we believe that potentially you could see around Rs 1000 crores of ad revenue just purely on the digital platform, which is about 60% to 70% to 80% higher as compared to the 2019 World Cup,» says Karan Taurani, Senior VP, Elara Securities.
We were just chatting with Saurabh Mukherjea as well from Marcellus and he was talking about as to how the World Cup frenzy also gives you a light and insight into the affluent India, the aspirational India and the consumption boom thereby, the premiumisation theme. Everyone is willing to spend whatever it takes for the tickets, for the flights, for the hotels. What according to you are the beneficiaries that are going to emerge from the business of cricket?
I think from a World Cup standpoint, firstly, we have to see two things that are happening for the first time.
One is that, India is hosting this World Cup on its own. If you look at it historically, matches for the World Cup have been held across other Asian nations, so that is not happening right now. So, it is only India.
Second thing is there is a clash with festive. So, I think during festive, the mood is generally upbeat to spend and you would ideally spend on other things like food and jewellery and other things but this time you are going to spend on World Cup as well because the mood is kind of upbeat.
So, I think because of these two things, World Cup will see a significant boost as far as consumption is concerned.
