World Cup: Disney Star scores record sponsors, advertisers
₹3,500-3,800 crore. “We are on track to generate highest revenue ever. It will be more than all past ICC events, or other sports tournaments this year.
We expect over 800 million viewers through TV and digital platforms." The sponsors are Phone Pe, Mahindra & Mahindra, Dream 11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod Ricard India, Booking.com, Kingfisher Packaged Drinking Water, Mondelez, Peter England, Emirates, Diageo, Jindal Panther, LendingKart, MRF Tyres, Haier appliances, Herbalife, BPCL and AMFI. “We closed 21 sponsors, and are going to close another 5-6 sponsorship deals this week. There are over 500 advertisers on board and many more will join us.
The biggest takeaway is we are seeing traction from both ends of the funnel—top end as well as the lower end. It shows that cricket in India still continues to grow," he added. According to people in the know, Disney Star has clocked a few ₹150 crore-plus deals, while many first-time advertisers have come with ₹1-10 crore contracts.
Categories, such as FMCG, which includes consumer packaged goods, are spending a fortune. Other big advertisers include auto firms, real estate, infrastructure and e-commerce companies. Media experts said overall sentiment has improved, and it bodes well for Disney Star.
“We’ve witnessed uptick in overall demand, particularly in past three weeks, marking a positive shift from the first half of the year. This aligns with the festive season. There is robust interest spanning categories as well as small and large clients," said Amin Lakhani, chief executive, Mindshare South Asia.
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