WWE's SummerSlam pulls in $7M in sponsorship revenue, up 23% from a year ago

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WWE’s sponsorship revenue for SummerSlam rose 23% from a year ago to $7 million, the most for any event outside of WrestleMania

WWE's sponsorship revenue for SummerSlam rose 23% from a year ago to $7 million, the most for any event outside of WrestleMania.

The Saturday event in Detroit also brought in huge merchandise sales, up 60% from a record set in 2021. It was the best performance in company history for any premium live event outside of WrestleMania.

Sponsorship revenue for this year's WrestleMania doubled to more than $20 million, a record for any WWE event. Sponsors for the event, which was headlined by Roman Reigns facing Jey Uso, included Slim Jim, C4 and Rocket Mortgage.

WWE's events continue to attract strong numbers on social media as well. Its SummerSlam content generated more than 100 million video views across all platforms, led by Samantha Irvin announcing Logan Paul’s win against Ricochet, which drew 30 million views in less than 24 hours. Views on TikTok jumped 500% from a year earlier.

Federal law enforcement agents executed a search warrant and served a federal grand jury subpoena to WWE Executive Chairman Vince McMahon in July, according to a recent regulatory filing by the company. No details about the nature of the warrant or subpoena were revealed by WWE.

The Wall Street Journal had reported last year that the WWE was investigating an alleged $3 million payment from McMahon to a departing female employee following a consensual affair. WWE’s investigation into the misconduct allegations was completed last year.

World Wrestling Entertainment Inc., which announced with Endeavor in April that it was combining with UFC, said in the filing with the Securities and Exchange Commission that while