'X is the future state of unlimited interactivity,' says Twitter CEO Linda Yaccarino

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AFP reported. They expressed dissatisfaction with the platform's mass firings, which impacted content moderation, as well as Musk's management style. In response to the declining advertising revenue, Musk has been steering Twitter towards the integration of payment and commerce features, seeking alternative sources of income.

Twitter, established in 2006 with a name playfully inspired by the sound of birds chattering, has maintained its avian-themed branding since its early days. Creative Bloq, a design website, reported that the company acquired a stock symbol of a light blue bird for $15, which became an integral part of their branding. Elon Musk, the 52-year-old founder of Tesla, had acknowledged that his tumultuous acquisition of Twitter in the past year acted as a catalyst for the creation of "X," an all-encompassing application.

This reference was made in connection to X.com, a company he established in 1999, which later evolved into the renowned payment giant, PayPal. The envisioned "X" app has the potential to serve as both a social media platform and incorporate features like messaging and mobile payments. Notably, Musk has already given Twitter's parent company the name “X Corporation." "If a good enough X logo is posted tonight, we'll make (it) go live worldwide tomorrow," he said.