Young India, women are missed opportunities. We have to start speaking their language: Radhika Gupta

economictimes.indiatimes.com:

Sundararaman Ramamurthy, MD & CEO, BSE, Radhika Gupta, MD & CEO, Edelweiss AMC and Harsh Jain, Co-Founder & COO, GROWW, in conversation with ET Now



And how it has now become easier like we were earlier highlighting to participate into the entire mutual fund schemes?
Sundararaman Ramamurthy: Yes, it has become much easier today for anybody to participate. It is all in mobile. I am sure Radhika will be able to throw more light onto it. What are the efforts that you have taken to ensure that mutual fund, particularly in your case, the penetration improves and more and more investors are able to access your mutual fund?

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Radhika Gupta: So firstly I think we are having this conversation at a great time because we just crossed Rs 50 lakh crore as an industry. We have got the half century mark. We now need to work towards the century. But I keep telling people in the industry that we are probably working at the best time in the industry because today there is awareness of mutual funds. And I think Mutual Fund Sahi Hai is a landmark campaign. Nowhere in the world, in most industries do you see competitors come together to pool money to do an investor development programme that has continued for many years.
I have views on how you can extend Mutual Funds Sahi Hai but awareness is there like I did this experiment on the sets of Shark Tank with the crew. You know lots of people in the crew, cast, people. How many of you have heard of the word mutual fund? 60% of people raised their