YouTube passes Netflix as top choice for video content, survey reveals

economictimes.indiatimes.com:

video content consumption patterns of American teenagers, highlighting YouTube's domination over Netflix in grasping the young viewership.
Teenagers in the U.S., as per the survey, allotted 29.1% of their daily video consumption time to YouTube, surpassing Netflix which stood at 28.7%.

Remarkably, YouTube witnessed a near one-percentage-point surge since spring, while Netflix encountered a decline of over two percentage points, revealing a subtle yet significant shift in the digital consumption realm.

Piper Sandler’s survey encompassed over 9,000 American teens, averaging slightly below 16 years of age, across various states in September, continuously exploring teen choices in brands, gadgets, and digital platforms since 2001.
The survey emphasized YouTube’s potent position as a complimentary video platform, especially amidst younger audiences.

Analysts pondered whether the shift was driven by YouTube's enhanced content quality over time or a response to the intensifying competition within the streaming industry.

Netflix, while encountering a minor dip, still firmly holds its ground as a dominant player in the daily video consumption category, challenged closely by YouTube. The two platforms overshadowed other contenders like Hulu, Prime Video, and Disney+ in terms of daily viewership, the latter two observing an uptick in time share, despite being in distant competition.


While YouTube and Netflix jostled for the premier position in video streaming, the survey uncovered another competitor in the digital realm – TikTok.

Approximately 38% of the teens stated TikTok as their favored social media platform. However, Instagram maintained its lead in terms of self-reported monthly usage, notwithstanding TikTok’s meteoric