ZEE5 collaborates with Rana Daggubati for Telugu original

livemint.com:

ZEE5, the video-streaming platform owned by Zee Entertainment Enterprises Ltd has announced a Telugu sitcom Maya Bazaar for Sale in association with Rana Daggubati’s Spirit Media. The family drama scripted and directed by Gautami Challagulla and produced by Rajeev Ranjan will premiere on 14 July. The seven-episodic series features an ensemble cast comprising Navdeep Pallapolu, Eesha Rebba, Naresh Vijaya Krishna, Hari Teja, Jhansi Laxmi, Meiyang Chang, Sunaina and Kota Srinivas Rao among others.

This May, ZEE5 unveiled a slate of 111 subscription-driven titles to be released over the next 12 months. These will be produced in collaboration with companies such as Dharma Productions, Salman Khan Films, Guneet Monga’s Sikhya Entertainment, Bhanushali Studios, The Viral Fever (TVF), Goldie Behl’s Rose Audio Visuals, Applause Entertainment, Sudhir Mishra, Vikas Bahl, Vivek Agnihotri, and Nagraj Manjule, among others. The platform had released over 90 titles last year too, a senior executive said.

The past few months have seen theatrical titles such as RRR and The Kashmir Files along with direct-to-digital movies like Mrs. Undercover and U-Turn debut on the service. While not achieving the kind of growth seen during the pandemic, the platform ended 2022 with 119 million monthly active users globally (across AVoD and SVoD offerings) with double-digit growth in subscription and revenue.