Zomato is winning the contest with Swiggy

livemint.com:

₹42.3 lakh spend on Swiggy, spurring speculation on X (formerly Twitter) about the possibility of this user being rival Zomato. In the world of food delivery services, Zomato and Swiggy stand as direct competitors. Their core business is delivery of food, linking a vast array of restaurants and cloud kitchens to a shared customer base.

Many eateries partner with both, and it's common for customers to switch between the two apps seamlessly. Both companies have expanded their offerings to include speedy grocery delivery through Instamart (Swiggy) and Blinkit (Zomato), supported by substantial private equity and venture capital investments. Additionally, they have ventured into the realm of in-restaurant dining.

Zomato, based in Gurugram, is a publicly listed company, in contrast to Bengaluru's Swiggy, which remains private. Intense competition has revolutionised the concept of just-in-time delivery, a change driven by widespread mobile broadband access and a robust digital payment system. Precision in location technology has been pivotal for swift deliveries.

Managing these operations requires highly efficient IT systems for logistics and astute marketing strategies to attract both merchants and customers. Equally important is the role of human resources in maintaining a large workforce of delivery personnel. Acquisitions are a part of their growth strategy, with Zomato acquiring UberEats and Blinkit, and Swiggy taking over Instamart.

Emerging in the market are smaller contenders like Thrive, Waayu, Peppo, and Dotpe, offering lower commission rates compared to the 20-25% charged by Swiggy and Zomato. For instance, Waayu operates on a no-commission, subscription-based model. Thrive, DotPE etc., charge anywhere between 3%