Zuckerberg has a secret sauce in the Threads-Twitter cage fight
Elon Musk tried everything. He first dared Mark Zuckerberg to a one-on-one ‘cage match’; Zuckerberg called his bluff and accepted. He then threatened to sue Zuckerberg’s company, Meta, for violating Twitter’s intellectual property rights.
That didn’t work either, and so Musk threw a four-letter word to insinuate that Zuckerberg was being cuckolded. He built on that by challenging Zuckerberg to a measuring contest of a particular body part. No reply again from Zuckerberg—he was busy launching the world’s newest social network.
Meta’s latest offering Threads burst upon the world on 6 July and ratcheted up an astonishing 100 million users just five days later, leaving even the sensational ChatGPT behind. It is an unfair comparison, though. ChatGPT is a completely new fundamental technology and came from a small company.
Threads, on the other hand, comes from the company that owns the world’s largest social networks. Irrespective, the Threads-Twitter battle promises to shape up as the second Tech Battle of the Year, along with Microsoft-backed ChatGPT versus Google’s Bard. This battle reminds me of 2011, when Google declared war on Facebook with Google+.
To make it a success, Page and Brin threw everything including the kitchen sink at it: the global might of Google Search, access to its hundreds of millions of Gmail users, the ubiquity of YouTube. Google+ racked up an impressive 90 million users, but then fizzled out and was given a quiet burial by the company. Will Threads go that way? In a social network, engagement is most important and the presence of your friends and like-minded people whom you like to talk and listen to.
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