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Decoding digital marketing The term ‘digital marketing’ refers to all marketing strategies and platforms that are used to engage with customers online. Some of the most popular ways to engage with clients are through the company website, social media accounts (Facebook, Instagram, Twitter, YouTube, and Snapchat), emails, blogs, and newsletters. Any organisation, large or small, can succeed by leveraging digital marketing tools. It gives a company several opportunities to interact directly with its existing customers while also attracting brand-new ones. It is an essential component of contemporary enterprises since it provides excellent returns for relatively small investments. Explore ISB Digital Marketing and Analytics Why enrol for a digital marketing courseYou can modify and customise your advertising in real-time by leveraging diverse digital marketing tools. While targeted advertisements ensure that goods and services reach a specified demographic, you may easily m

Check out the companies making headlines in early morning trading.

HDFC Bank and Swiggy have launched a co-branded credit card, which offers up to 10% cashback to customers. The co-branded credit card, the first ever from Swiggy, will be hosted on Mastercard’s payment network.

In today’s rapidly-evolving digital landscape, artificial intelligence (AI) holds immense potential for the banking and financial services industry. From fraud detection and risk assessment to personalised customer experiences, AI could offer a multitude of benefits.

Wint Wealth has received the online bonds platform provider (OBPP) license from the Securities and Exchange Board of India (SEBI). This license will enable the Bengaluru-based company to continue facilitating investments in corporate bonds for retail investors.

Beyond Snack has raised $3.5 million in a funding round led by agriculture and food focussed early stage fund Nabventures to accelerate its expansion. Nabventures is backed by the National Bank for Agriculture and Rural Development (NABARD). In a statement, Beyond Snack said it would utilise the fresh funds to expand and enhance its distribution network, supply chain and fund research and development projects.

Railways, the Delhi High Court said on Thursday, as it asked the state-run transport behemoth to ensure periodic audit of safety measures on trains and at railway stations. The high court's order came while disposing of a petition filed by lawyer Kush Kalra, seeking safety and security measures like baggage scanners, hand-held metal detectors and CCTV cameras at all railway stations in the country and installation of anti-collision devices.

New Delhi: The G20 countries are set to launch the Resource Efficiency and Circular Economy Industry Coalition (RECEIC) today, according to an official statement. The announcement is scheduled to be made on the sidelines of the 4th environment and climate sustainability working group meeting and ministerial talks taking place in Chennai, Tamil Nadu.

Elon Musk's takeover of Twitter, the social media platform has undergone a major transformation, replacing its iconic blue bird logo with a striking white 'X' as its new official logo. The announcement was made by Mr. Musk himself, who tweeted, «X dot com now points to Twitter dot com.

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entertainment industry popularly is hit by multiple strikes as actors and writers have raised issues of fair compensation and protection from the encroachment of artificial intelligence. Amid the strike, Netflix has listed a position for a machine learning product manager that will compensate somewhere between $300,000 and $900,000 a year. On 2 May 2023, more than 11,000 TV and film writers went on strike in the US.

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By Asif Shahzad

two-wheeler insurance policy. The age and type of your two-wheeler are significant factors that insurance companies consider while determining the premium. Generally, older vehicles have lower premiums compared to newer ones because of their reduced market value and lower replacement costs.

Elon Musk may want to send «tweet» back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now. For one, the word is still plastered all over the site formerly known as Twitter. Write a post, you still need to press a blue button that says «tweet» to publish it.

Facebook parent company Meta Platforms posted stronger-than-expected results for the second quarter on Wednesday, buoyed by a rebound in online advertising after a post-pandemic slump

U.S. Facebook users have one more month to apply for their share of a $725 million privacy settlement that parent company Meta agreed to pay late last year

Dozens of people have protested in front of the Central Bank of Iraq in Baghdad and bank owners called for official action to stem a sharp increase in the dollar exchange rate

EBay forecast third-quarter profit below market expectations on Thursday as the e-commerce platform spent more to bolster categories such as auto parts, refurbished goods and collectibles, sending its shares down 4.5% after the bell. The company had in June acquired Certilogo, a provider of AI-powered apparel authentication, and bought trading cards marketplace TCGplayer last year.

Asian shares advanced and the dollar fell on Thursday after a well-flagged U.S. rate rise delivered no major surprises, although policymakers in Europe and Japan could pose risks for markets with their own interest rate decisions. S&P 500 futures rose 0.2% while Nasdaq futures gained 0.5%, helped by a 6.8% jump in Meta Platforms in after-hours trading.

Investing.com — U.S. stock futures were trading in a mixed fashion on Wednesday's evenings, following mixed trade among major averages following the Federal Reserve's decision to hike a further 25 basis points, in line with market expectations, while investors monitored ongoing earnings results from major companies.