Sporting Financial News

23.03 / 00:51

markets Platform Sustainability Football reports cricket Sporting Funds spent on cricket eclipse other sports as the Indian sports ecosystem swells to $2 billion

India's love for cricket has always been apparent, and the game is now larger than the entire sports industry was just a year ago. Despite real-money gaming companies pulling out of advertising, India’s sports economy crossed the $2 billion mark in 2025, growing at a healthy 13.4% year-on-year to ₹18,864 crore, according to a new report, Sporting Nation: Building a Legacy, released by global media investment company WPP Media.The sports industry, led by cricket, has doubled over the past four years, rising from ₹9,530 crore in 2021.

09.03 / 14:53

markets Digital performer stars cricket Sporting rowing India’s T20 World Cup win sparks fresh endorsement race for top players

T20 World Cup victory on Sunday night - its second in a row after the 2024 triumph - is already shaping conversations around endorsements for cricketers, with top performers attracting early queries.Companies and industry analysts said the top players are going to see a 30-35% increase in their valuations, with speedster Jasprit Bumrah and skipper Suryakumar Yadav leading the pack. The two cricketers are now said to be charging around ₹6 crore and ₹4 crore per endorsement, respectively, confirmed two experts who did not want to be named.

09.03 / 10:51

markets Blockchain UPS Election President Sporting Event prediction markets like Kalshi and Polymarket are buzzing in America: Should India allow them too?

"Khamenei Out.” That was the title of an event wager on the prediction market Kalshi. On the website of its rival, Polymarket, wagers were being made on “the timing of the Iran war” just before it began. Posts by Bubblemaps, a blockchain analytics tool, on X indicate that six accounts collectively pocketed $1.2 million in profit from Polymarket bets.

09.03 / 09:41

markets security economy Research reports Updates Sporting United Spirits: Karnataka's new liquor policy may lift premium play

beer (5% alcohol content), making it more affordable relative to spirits/IMFL with alcohol content over 40%, said a Nomura Research report on 8 March. The higher tax burden on spirits can pressure volumes in the price-sensitive popular and below segments and improve the affordability for the prestige & above (P&A) segment, given same alcohol content.P&A contributed 89.4% of United Spirits’s 9MFY26 net sales value.

27.02 / 09:27

UPS Career country cricket Sporting World Cup winner to prisoner: Can cricket’s ideals of dignity and rivalry reshape how Pakistan treats Imran Khan?

Imran Khan’s long career in Pakistani politics produced many unforgettable images. In 2014, he stood atop a shipping container to rage against the US and his own nation’s elite; in 2018, he delivered his memorable first address as prime minister, holding up illustrations of what malnourishment did to children’s brains, and promising to turn the country into an Islamist welfare state.For millions around the world, however, none of these pictures from his later life will ever be as memorable as the spectacle of nearly 40-year-old Imran holding up the world cup that Pakistan’s cricketers had just won.

16.02 / 08:39

UPS Man Extreme Fighting Olympics Relationships Sporting It’s the most intimate sport at the Olympics. This pair is doing it as exes.

Subscribe to enjoy similar stories. Milan: Of all of the extreme Winter Olympic events, pairs skating might just be the most insane. The entire discipline hinges on a man either throwing a woman into the air or holding her over his head.

16.02 / 06:03

markets Research wellness Vertex reports prevention Sporting Fast&Up attracts interest from VC firms for its ongoing $70 mn round

Subscribe to enjoy similar stories. Sports nutrition brand Fast&Up has attracted interest from venture capital firms Venturi Partners and Elev8 Venture Partners for its ongoing $70 million fundraise, two people familiar with the matter said. The proposed $70 million round highlights rising investor appetite for preventive nutrition brands as India’s wellness market scales rapidly.

16.02 / 01:11

UPS Racing trends Cycling innovations Sporting When carmakers are racing ahead, can parts makers be far behind?

Subscribe to enjoy similar stories. India's top auto part makers are rushing to add more capacity, after the September cut in goods and services tax (GST) sparked a scramble for cars, scooters and sport utility vehicles. Component makers such as Tata AutoComp Systems Ltd, Bosch Ltd, Belrise Industries Ltd, Uno Minda Ltd and Bosch Ltd have either kicked off capacity expansion plans or are evaluating them, as demand rises for wheels, seating systems, and electric vehicle components.

15.02 / 13:17

UPS Citi Inside fun Olympics stars Sporting Faster, higher, stronger—and way more fun. The Olympics are back.

Subscribe to enjoy similar stories. MILAN—For an entire decade, the Olympics couldn’t stop getting it wrong. The Games were held in the middle of autocracies, the middle of pandemics and the middle of nowhere.

09.02 / 01:25

Sustainability Football stars International cricket Sporting athletics Mahesh Bhupathi courts cricket—a second innings with ‘legends league’

Subscribe to enjoy similar stories. Mumbai: Young fans gathered in a sunny sports stadium chanting ‘DJ Bravo! DJ Bravo!’ is not an everyday sight in Goa, a state traditionally obsessed with football.

09.02 / 01:25

markets COST UPS Strategy performer Sporting bowling How to hedge a bubble, AI edition

Subscribe to enjoy similar stories. On February 8th sports fans watching the Super Bowl, an American-football game, will be treated to an advert for Claude, an artificial-intelligence chatbot. Those viewers who are investors with long memories might feel an unsettling sense of déjà vu.

09.02 / 01:25

markets Target Hyundai country International cricket Sporting Why Hyundai hitched its wagon to the ICC as cricket aims to go global

Subscribe to enjoy similar stories. Mumbai: Hyundai Motor Company has returned to the International Cricket Council (ICC) as a premier partner for two years after a decade-long hiatus. This time, the partnership is global, involving the company’s Seoul headquarters.

09.02 / 00:11

markets Entertainment show Olympics Sporting athletics Op-Ed: The new playbook for Indian sports’ Amrit Kaal

Subscribe to enjoy similar stories. India's sports industry stands at an inflection point. What was once a $2 billion spectator sports market is hurtling toward a $130 billion opportunity by 2030.

31.01 / 03:33

UPS Career Entertainment film tennis audience Sporting Vikram Malhotra of Abundantia Entertainment on being the outsider

Subscribe to enjoy similar stories. In his early years, Vikram Malhotra didn’t have any special connection to cinema, besides occasional viewings with family. It had never been a career option as such nor did he know anyone from the industry.

27.01 / 01:49

markets COST Citi Trade country Sporting Gold boom spurs miners to dig for the mother lode

Subscribe to enjoy similar stories. JOHANNESBURG—For years, hundreds of illegal miners known locally as zama zamas prospected for gold on this patch of land on the outskirts of the city with hammers and chisels in hand-dug tunnels. Now, the site has been transformed into South Africa’s first new underground gold mine in more than 15 years, part of a global rush to boost production of a metal trading at record prices.

27.01 / 01:13

markets Manufacturing Volkswagen Strategy Trade reports Sporting European automakers accelerate India localisation ahead of EU trade deal

Subscribe to enjoy similar stories. European carmakers in India have stayed a step ahead of the landmark India-EU free trade treaty, which is expected to slash tariffs on imported fully-made cars.

26.01 / 12:09

markets Football country Olympics Courts cricket Sporting Inside India’s big sports power shift and what it means for cricket and beyond

Subscribe to enjoy similar stories. Mumbai: The conference room in New Delhi was unremarkable. No television cameras, no press gallery, no fanfare.

22.01 / 14:49

Provident Cycling hospital reports rights International Sporting Blackstone, Temasek vie for IPL's crown jewel RCB

Subscribe to enjoy similar stories. Blackstone Inc. and Temasek Holdings Pte are among the early aspirants for reigning Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB), two people familiar with the matter said.

20.01 / 00:37

markets Instagram Basketball audience social Sporting chess A new breed of creators is cultivating fandoms for sports beyond cricket

Subscribe to enjoy similar stories. A young basketball enthusiast at the time, Dhruv Barman went to Canada in 2013 to study kinesiology, the biomechanical study of human movement with applications in sports and fitness.

13.01 / 15:23

UPS Entertainment Netflix Boxing Warner Bros show testing Sporting Netflix wanted to reinvent live TV. It hasn’t been easy.

Subscribe to enjoy similar stories. As Netflix cements its role as an entertainment behemoth, including with a recent bid for Warner Bros. Discovery, it is simultaneously tackling the last bastion where traditional TV has an edge over streamers: sports and live events.

11.01 / 05:11

tennis Inside stars International Sporting athletics weightlifting Inside North Korea’s obsession with dominating girls soccer

Subscribe to enjoy similar stories. SEOUL—After the last whistle blew at the youth women’s World Cup final in November, the Netherlands coach sounded dejected. His side had just lost 3-0.

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